Peter Francese

Peter Francese is a widely recognized demographics and consumer markets expert. He started American Demographics Magazine and speaks and writes frequently on demographic and consumer trends.

His most recent work is a report on American grandparents for the MetLife Mature Market Institute. Copies are available on request. He also writes periodically for Advertising Age magazine.

Francese was the creator and author of a weekly newspaper column called “People Patterns”, which reported on demographic trends for a business audience. People Patterns had been syndicated in about 50 newspapers, but later appeared monthly in regional editions of The Wall Street Journal.

He founded and became publisher of American Demographics magazine, which quickly became the nation’s most authoritative source on consumer trends for business leaders and was nominated three times for a National Magazine Award. American Demographics is now part of Advertising Age magazine.

He is a recipient of the Silver Bell Award from the Advertising Council for distinguished public service. He holds a graduate degree from Cornell University and has served on the University President’s Council.

Among his other work, Francese is an independent demographic trends analyst for the worldwide advertising agency Ogilvy & Mather. The New England Economic Partnership (a non-profit public research organization) has also appointed him to be their Director of Demographic Forecasts www.neepecon.org.