American consumer markets present an unforgiving environment.

Multiple demographic trends point to an ever more slowly growing, rapidly aging and highly fragmented society where the concept of “the average American” no longer exists.

What all providers of goods and services find now are highly complex, multidimensional consumer markets that defy simplistic labeling. This site is here to offer expert insight, reliable facts and a deeper understanding regarding all aspects of US consumers.

Here are some of the top trends for 2010:

• Decreasing household mobility, but increasing numbers of people moving seasonally
• More self-employed or independent contractors, but fewer full-time employees
• Married with kids, nearing one in five households is becoming a niche market
• Women, now 51.5% of adults, may soon become a majority of household heads
• No race or ethnic category is the majority in our two largest states: CA & TX
• Numbers of people entering their peak earning years (45 to 54) are declining
• White, non-Hispanics: soon a minority of children, but the vast majority of retirees
• Rising grandparent power along with more multi-generational households
• Workforce declines in Northeast & Midwest may encourage more immigration
• We are edging closer to a majority of children being born to unmarried women

To learn more about key consumer trends, or request a custom presentation specific to your firm click here.